Graphic design is a skill that has become even more important as computers have become more sophisticated. Computers do not create unique designs, professionally trained graphic designers do.
Image manipulation; using the right colour to create the mood, portray an idea or just to get you noticed; typography - using the right typeface in the right weight in the right way; advanced layout skills; copywriting skills; understanding presentation; knowing why that particular marketing item is being created and exactly who it is aimed at; composing the benefit headline; all come into play as the graphic designer blessed with vision and trained with experience takes the blank screen and starts to work the vision into reality.
Creating something different is essential. The finished product will help your business get noticed and stay in the market place.
Techniques do not have to be complicated to work well, graphic design skills combined with strong marketing ideas can help get you new customers, continue with professional marketing and it can help you keep those customers too.
Above right: Technical leaflet for Airclean with an update to the logo, for a fellow Marden Business Forum member
"...we couldn't have done it without you..."
"Many thanks for your help producing the Lenham Walks leaflet - we couldn't have done it without you. It was very well received by the Parish Council and all complimented you on an excellent professional job."
John Nye, Lenham
An operation that was prepared to be seen and go with a very confident choice of green is Royal London Society who have now relaunched with a new branding, stationery ranges, 4 page A4 (right) and 6 page DL (left). The website is below.