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Each persons definition of 'marketing' is slightly different. Alan Reading would tell you "It is the way you decide how you are going to make your profit."

If you have a business that isn't poviding the profit there are many things you can choose to do. Check internally, production costs, overheads, salaries, if not the first, then marketing is the next area to look at.

Too many people think when they have made some sales and earned some revenue they'll spend it on marketing - WRONG. Marketing gets revenue - not the other way around.

Design and marketing go hand in hand - if you want success. Find a professional designer and marketeer and work with him or her to develop your business, just the way you would work with an accountant or solicitor. Marketing is not an exact science but experience will always win over guess work. Successful marketing is all about getting the right blend of talent, experience and professionalism.