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Newsletter from Custom Marketing Resources

Interesting Reading:

Briefing a designer for a website.

"Send a post card"

"Why local makes sense"

"Having an unoptimised website is like getting 5,000 leaflets printed and then putting them in a locked cupboard."


If you wish to receive articles from Alan Reading as they are released please email us.

Branding says everything about you.

What would happen if you did an audit of your branding? Is the image the one you want to give? Does it reflect your business in the way you want your customers to perceive what you do? Does it show you are aware of marketing trends? Is it on everything?

Here's what Wiki says it is: "A brand is the identity of a specific product, service, or busines. A brand can take many forms, including a name, sign, symbol, colour combination or slogan. The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service."

Wheras a logo is defined as: "A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). In the days of hot metal typesetting, a logotype was a uniquely set and arranged typeface or colophon. At the level of mass communication or simply in the high street a company's logo is today often synonymous with its trademark or brand.

Then and now: Given the time it was created the previous logo was ahead of its' era, but as time has moved on design has advanced and style demands an understanding and a readability. The new logo reflects the Wiki idea of " to aid and promote instant recognition" and in this case to reinforce the full limited company name in a logical 'make sense' way. The website, exhibition material, recent promotions and stationery have all been changed, gradually as budget and natural renewal occurs the brand will work its way through the company.

Creative branding is a CMR speciality - 01622 820841

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