"Why didn't I do it earlier?"
Words from a customer:
"Same old boring residents association newsletter to produce as per the previous six editions. Lots of interesting news but no way of creating a real impact until, that is, I was introduced to Alan Reading at CMR.
In spite of deadline restraints, Alan grasped the moment and applied his superb creative mind and vast experience in design and reader impact resulting in a cost effective, timely, creative and refreshing quality publication, unrecognisable from previous editions, producing vastly improved reader interest and engagement. Just what I was looking for. Why didn't I do it earlier?"
That's what David Taylor from St Mary's Island Residents Association said about Alan Reading after seeing the SMIRA newsletter (below left).
If you keeping putting it off, then put it off no longer, branding, leaflet, website, newsletter whatever it is GET GOING, you need all the Creative and Marketing services you can get when the going gets tough.
Discovering Ancient Lenham (below) "Alan Reading has produced an excellent design for our local Archaeology publication 'Discovering Ancient Lenham', we have already had many compliments about the layout, reproduction and style of the presentation. We would certainly recommend Alan for magazine design and print production."
Lesley Feakes, Chair of Lenham Archaeological Society.
Latest Marden Parish A5 newsletter left.
Webmags are more common now than when we started producing them. When CMR were first asked to help organise a business association in the area around Lenham, in Kent, it seemed a natural solution for a tight budget to produce an online Business Directory in addition to the 8,000 print run. It's only A5 but it is 64 pages of information aimed at homes and businesses in the area. The LVBA chairman said "It is my belief that the distribution of the directory will increase our membership as well as procure business for our members." As usual with a CMR project - everybody gains.
Every client has something to say, something that would interest potential customers, or just inform supporters and ensure constant communication. Magazines and Newsletters provide an ideal way to maintain the link, keep the information rolling. Every client has a story. No matter what your budget there is a way of producing a suitable newsheet, it doesn't have to be full colour, even one and two colour newsletters can be creative, scroll down for Marden Parish Council and St Mary's Island, the Threshold and the Maritime Messenger newsletters. So if you want a magazine or newsletter in Kent contact CMR.
Normally, due to financial matters as a newsletter progresses it needs to go through several stages of development. Marden's newsletter started as 6 typed sheets stapled in one corner! Then it went to an A3 folded in half printed in black on yellow paper, then 6 A4 pages in full colour folded to A5. When 6 was about to become 8 folding became a potention problem, so the A5 version was created and wow it's a looker now! Always potential for the future if you have a good designer with you!
Click the covers to see the entire content of the publication in pdf format.
A special A5 for a unique conference for Homeless Care. After seeing the Parish newsletter format (see below) an A5 was a must. Easier to hold and read too. The new price range of the booklets is proving very popular.
After seeing the Marden Parish newsletter the team at St Mary's Island Residents Association decided it was time to update and improve their 2017 newsletter. The 16 page A5 was such a success it is still getting praise and appreciation. Click on the cover on the right and see the whole document.
Comments about the new A5 booklet format:
“Nice and colourful”
“Better size to put in pockets and handbags etc.”
“Lots of very useful information”
“I wasn’t aware we had an official SMIRA FaceBook group until today!”
“I didn’t realise so much was going on!”
“Easier (smaller) to post to my parents who like to see what’s happening on SMI”.
"A5 book style so much better, as you suggested, and so well received. Great professional job resulting in huge PR uplift for SMIRA. Everyone loves it and, more importantly, reads it." Thanks and well done Alan. David Taylor, Chairman
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